WorldStrides OnStage – Marketing Campaigns

2017 – October | School Band & Orchestra and Choral Director Magazine Insert

We have a 4-panel insert in the SBO/Choral Director’s October issue (drops mid-October, to about 25k music educators). The insert features the story of Austin Thorpe, who traveled to a festival with us, is now getting his PHD in music, and will be a future adjudicator with us. The story ties into five reasons why a festival can change a music program. A copy is here.

Talk track: I’m so glad you read our article in the SBO/Choral Director magazine! Austin’s story is so powerful. I’d love to get you started on a festival of your own… [plus we’ve got that $500 Debut Scholarship for first-time travelers]. Tell me about your own music program. 

2017 – October | Festivals Mini-Catalog Mailer

We mailed approximately 9,000 mailers in early October to promote 2018 festivals to our step 1 directors. The catalog featured descriptions of each of our 2018 events, and information about our fall registration rewards. Copy here.

Talk track: I’m giving you a call back about the catalog I just mailed to you. I hope you were able to check out our 2018 events, and I’d love to get you eligible for a scholarship… 

2017 – October | worldstrides.com $1k Voucher Pop-up

New visitors to the worldstrides.com site will see a pop-up ad prompting them to fill out a short form for a chance to win a $1,000 travel voucher towards future travel. The pop-up displays site wide and teachers from all divisions will be eligible to enter to win. Users will be cookied so they should only see the pop-up once. Terms and conditions available here.